Building guest loyalty and encouraging repeat bookings are essential strategies for sustained success in the STR market. Yet, many property managers miss a crucial opportunity to stay connected with their guests after their stay...
Remarketing to guests post stay is a potentially game changing approach that can significantly boost occupancy rates and revenue.
Why Remarketing Matters
Cost-Effective Bookings: Acquiring new guests through advertising platforms or OTAs can be expensive. Remarketing to previous guests often results in direct bookings, cutting out hefty commission fees.
Higher Conversion Rates: Past guests already know your property and the quality of your service. This familiarity makes them more likely to book again compared to first-time visitors.
Building Brand Loyalty: Remarketing allows you to foster a deeper connection with your guests, transforming them into loyal customers who return year after year.
How Guestive.ai Simplifies Remarketing
Guestive.ai offers a seamless way for property managers to harness the power of remarketing without adding extra workload. Here’s how our remarketing feature can help:
Guest Data Collection: Guestive.ai collects guest data during their stay through our digital guest guidebooks, creating a valuable database of past guests (not just the lead booker).
Easy export: Export your audience quickly and easily to email marketing or CRM software like MailChimp.
Automated A.I. option: Let the A.I. follow up with guests with an automatically generated email that will be sent at the most optimal times to get a rebooking.
Additional Tips for Effective Remarketing
Segment Your Audience: Once collected segment your guests based on factors like booking frequency, preferences, or stay history.
Offer Value: Provide incentives like exclusive discounts, early-bird offers, or free upgrades to entice repeat bookings, you can do this with Guestive's automated remarketing feature.
Leverage Reviews: Include positive guest reviews or testimonials in your campaigns to build trust and credibility.
Remarketing to past guests is a simple yet powerful way to drive repeat bookings, increase revenue, and foster long-term relationships with your customers.
With tools like Guestive.ai, property managers can easily automate and optimize their remarketing efforts, ensuring their properties remain the top choice for guests’ future travels.
Start leveraging the power of remarketing today and watch your bookings soar!
