When managing short term rentals, guest satisfaction and experience are paramount.
One of the tools that we have proven to be invaluable in achieving this is the digital guest guidebook. But how do we know guests are even looking at them? Analytics thats how! 😉
Our digital guest guidebooks have achieved an impressive average engagement of 4 minutes, and here's why that is such a significant achievement.
Understanding Guest Engagement
Engagement is a critical metric. It's a reflection of how well your guests are interacting with the information you provide and how much value they're deriving from it.
The longer the engagement, the more successful your guidebook is in delivering valuable information and enhancing the guest experience.
Why 4 Minutes Matters
Placer Guides' average engagement time of 4 minutes is a testament to the effectiveness of our hosts digital guidebooks. Here's what this tells us:
1. Comprehensive and Valuable Content
A 4-minute engagement signifies that guests are not just skimming through the guidebooks; they are genuinely exploring the content. This indicates that the guidebooks are packed with valuable information that guests find worthwhile.
2. Guest Empowerment
Longer engagement times suggest that guests are not only using the guidebook for basic information but as a powerful tool to enhance their stay. They are likely diving deep into restaurant recommendations, local insights, and other tips provided in the guidebooks.
3. Enhanced Guest Experience
A 4-minute engagement highlights that guests are actively using the guidebook to plan their stay and make the most of their time in the accommodation. They are engaging with the host's suggestions and are likely to have a more enriching experience as a result.
4. Positive Host-Guest Relationship
The extended engagement time is an indication of the host's commitment to delivering an exceptional experience. It suggests that the host has gone the extra mile in providing a valuable resource for their guests, fostering a positive host-guest relationship.
A 4-minute average engagement for digital guest guidebooks showcases a dedication to enhancing the guest experience.
This metric reflects not only the quality of the guidebooks but also the commitment of hosts to make their guests' stay as enjoyable as possible by providing the best in guest communications.
Get started with your Placer digital guest guide today to better engage your guests and improve their experience.
